Design studio,

Introducing E.R. CREATION STUDIO, a Parisian design hub specializing in circular consumer goods from fashion to furniture. Led by Eugène Riconneaus, we collaborate globally in products, interiors, graphics, and branding. Inspired by urban and sustainable influences, we create impactful designs. With multidisciplinary expertise in product design, branding, and more, we leverage Eugène Riconneaus' insights into the Chinese market. Our network of partners enables global project execution. Join us in embracing circular design, ocean inspiration, and artful installations.

 

SERVICES

Creative direction
Circular product design
Footwear
Ready to wear
Accessories
Furnitures

PROJECTS

Supreme
Dr.Martens
Repetto
BMW
Mercedes-Benz,
Etc.

LOCATION

Paris,
Shanghaï

APPROACH

  • Creativity is a powerful force, but it can be elusive. It takes a leader who can inspire and organize creatives, while also making strategic sense of their work for clients. When creativity is applied with the highest level of craft, it can achieve remarkable impact.

  • Bringing out the best in people is the secret to success. My responsibility as a leader is to establish the ideal conditions for creativity to flourish. This necessitates humor, flexibility, and open communication. Projects can succeed if creatives are given the freedom to do their finest work.

  • Every brand has a distinct narrative just begging to be heard. I try to determine what makes a brand appealing and competitive by delving deeply into it and employing insight and intuition. These clues guide our creative approach and help us create memorable brand experiences.

  • Brand systems are only as effective as the users. We may inspire consistently outstanding creative work by designing solutions that are simple and easy to use. This strategy is advantageous for both company and the environment. By the use of circular design, we are rethinking the possibilities of commonplace objects like fishnets and seafood waste to produce cutting-edge fabrics for fashion, artwork, and furniture design. Future creativity will focus on the invisible, and we are paving the path.