CLIENTS :
Eugene Riconneaus is a jack of all trades. He was born around a shoe factory in France, and he began working with an experienced boot maker at the age of 12. He possessed an innate understanding of the technicalities of shoe design as well as an astute business sense, much longer before he stepped into the shoe business.
Rocked by skateboard and underground culture, he rose to fame at only 19 years old. With no financial support from outside, he launched his eponymous shoe brand after visiting myriads of shoemakers and urban poet artists and after frequenting his godfather Raymond Massaro.
Being the youngest and talented shoe designer in the industry, his very first client was Joyce Hong Kong. Step by step, He has conquered most prestigious concept stores including, Supreme NYC, Colette, Lane Crawford, 10 Corso Como, Luisa Via Roma...
Over the years, he has been the artistic director for brands, fully engaging in all details entailing the production process, pricing, communication, graphic design, still life photography and so on..
Now, he is building his own studio ER CREATION and two brands : a luxurious women shoe brand Eugene Riconneaus and a contemporary unisex shoe brand Undun with rich street culture.