Ocean project : Walk With The Ocean
A collaborative initiative that unites materials and impact sourcing, forging meaningful partnerships to tackle ocean pollution and promote environmental stewardship.
Eugène Riconneaus : founder
A multi-faceted designer who combines innovation, commitment and aesthetics.
Design studio : E.R.CREATION STUDIO
A synesthetic product design approach inspired by the challenges of tomorrow.
FASHION : My art studio is a vision of a fashion house
I strive to interpret the contemporary era through my designs, turning art into haute couture and fashion into lithography, meticulously attending to each detail, from head to toe, in pursuit of an authentic representation of my generation.
ARTWORK : Made from marine litter
Eugène Riconneaus create artworks that are the point of balance between man and nature. Made from marine litter, these creations question and amaze.
PHOTOGRAPHY : Diary of the youth
Since 2009, photography is a medium through which Eugène Riconneaus captures the joys and doubts of a generation.
Innovation material : Made from Marine Litter
An innovative material combining fishnets, seaweeds, and seafood wastes. Invisible creativity based on light and colorimetry. Sea-based activities represent 50% of ocean pollution.
Sneaker brand : ER Soulier
A brand-new purposeful sneaker made from marine litter for a committed generation/community. (-55% CO2 compared to similar product).
Women shoe brand : Eugène Riconneaus
A brand with emancipatory and provocative elegance for confident women sure of her values
Eugène Riconneaus,
b.1989
Creative director, Founder
location
Paris
DISCIPLINES
Sustainability design,
Material innovation,
360 Creative direction,
Global cobranding curations,
Asian market
ABOUT
In 2002, at 18 years old, I entered the fashion industry driven by youthful idealism and unwavering values. Witnessing the industry's wasteful practices, I felt a deep need to make a difference. This led me to build a diverse ecosystem of brands centered around circular design and visual art direction. Along the way, I not only created multiple brands but also supported other founders and established a creative and artwork studio. My journey was fueled by necessity and fueled by a passion for transformation
Products of tomorrow
SERVICES
Creative direction | Circular product design | Footwear | Ready to wear | Leather goods | Jewelry | Furnitures
PROJECTS
Supreme | Dr.Martens | Repetto | BMW | Mercedes-Benz | Lane Crawford Pedder group | Colette | Nixon | Ash | Stella | Carlsberg Group | Lenovo | Paraboot | Paul & Joe | Undun | M Moustache | 10 Corso Como
Design sections :
FOOTWEAR LAB : WOMEN & MEN’s SHOES & SNEAKERS
LEATHER GOODS : Crafted Maroquinerie and small Leather Goods
READY TO WEAR : WALK WITH THE OCEAN
Jewelry & Accessories : Fine Jewelry, Timepieces, and Eyewear
Design & Objects: Furnishings, Tableware, Sound Systems, Timepieces
Exclusive Limited Release: Automobiles, Consumer Products, and Curated Events
Walk with the ocean,
PROJECTS
Impact sourcing
materials
Marine-litter
network
Nouvelle-Aquitaine France
Surat Thani, Thailand
World Ocean Day with Lee Scratch Perry @ Hanover Jamaica
SEA-BASED ACTIVITIES REPRESENT 50% OF THE OCEAN POLLUTION
Marine litter, the human-made waste in the ocean, is a pressing issue. Sea-based activities contribute 50-60% to this problem. Among the litter, fishing nets dominate as plastic waste, endangering marine life and entering the food chain, posing risks to human health. To address this, reducing single-use plastics and promoting sustainable fishing practices are vital. By minimizing disposable plastics, adopting eco-friendly alternatives, and using biodegradable or durable nets, we can curb ocean pollution. Proper waste management onboard vessels and recycling discarded nets also aid conservation efforts.
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Once the marine litter waste is collected by the Crafted in (blue)® network, our manufacturing partner sort it by type and color, wash, flake and compound it into a new material : Crafted in (blue)®
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Marine litter found : HDPE, PP, PET, NYLON (PA6), SHELLS, ALGUES
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Footwear, Interior Design
Innovation studio,
MATERIAL
Crafted in (Blue)
USECASE
Footwear,
Furnitures,
Eyewear,
Sculptures,
production
La Rochelle,
Porto,
We created our own material made from marine litter. Turning his creative studio into a laboratory, switching his colour search to material research, Eugène Riconneaus focused on the invisible elements that could be use in the fashion, art and furnitures design sector. Reimagining the potential of items such as fishnets, seaweed and seafood wastes.
-55% CO2
Compared to a similar product,
We asked the «Carbon Fact» firm to calculate the carbon footprint of our first version from ER Soulier : BETA_0 and BETA_0A, completely independently and transparently.
Artwork studio,
STUDIO
Ivry sur Seine, France
PROJECTS
MoMa,
Asia Now,
Yvon Lambert,
MEDIUM
Paintings,
Sculptures,
Land art
With his latest projection at MoMA, NYC, and a commitment to ocean conservation. He incorporates recycled ocean materials and his own pigments into his artwork. His early collaborations with ARTE and Larry Clark explored the enigmatic realm of youth. Documenting the Parisian skateboarding scene, he overlays skate wheel traces on photos. Since 2015, he has used skateboard wheels as brushes on a half-pipe-shaped canvas. Additionally, he delves into the impact of social media on both Western and Eastern millennials, examining how the digital world has shaped their aesthetics and lifestyles.
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2022 MOMA, I started this project in my teenage bedroom I was 12 (1:51minutes short film) - The Museum of Modern Art - NEW YORK > Group Show
2022 Red pocket (one piece show) February 2022, Secret location - SHANGHAÏ > Solo booth
2020 YVON LAMBERT (ART PROTECTS) December 2020, Yvon Lambert - PARIS > Group Show
2019 ASIAN YOUTH (ASIA NOW) October 2019, UNDUN galerie booth - PARIS > Solo booth
2019 PLEASE DO TOUCH THE WORKS July 2019, UNDUN galerie - PARIS > Group show, Silencio Project
2017 EIGHT CURVES
June-July 2017, pop-up galerie- Paris > Solo exhibition2017 HER MAJESTY QUEEN SIRIKIT OF THAILAND THAI SILK FOUNDATION & VOGUE
May 2017- Bangkok > Group show2015 LARRY CLARK & EUGENE RICONNEAUS “NEW WORK
April 2015, Outcasts studio galerie - Paris > Duo exhibition2015 PREVIEW
April 2015 L’écurie galerie - Paris > Solo exhibition2015 LARRY CLARK & EUGENE RICONNEAUS “NEW WORK
February 2015, pop-up galerie - Paris > Duo exhibition
Purposeful brand,
BRAND
ER Soulier
LAUNCH STATUS
Go to market
INFORMATIONS
Off/Online
250-350€
In September of last year, Eugène Riconneaus captivated audiences with the unveiling of his profound artistic vision at New York’s renowned MoMA during Unga Week and the Humain Kind film series (Asvof). The global circular ecosystem was abuzz with anticipation as announcements reverberated through the streets of Paris and the vibrant atmosphere of London Craft Week in May 2022, heralding the arrival of ER Soulier—a limited edition collection of 300 pairs, available for pre-order and lovingly embraced as a Beta production by the designer himself. A year of meticulous refinement ensued, elevating this ephemeral concept into a tangible masterpiece. Devoted patrons eagerly await the arrival of their coveted limited editions by the end of this month, while May 19th marks the highly anticipated release of a new high-top sneaker, exclusively available for pre-orders, following an exciting series of brand edition drops.
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Our products are constructed using elements that would otherwise be considered waste, such as fishnets, seaweed, and seafood byproducts. Our goal is to reimagine the potential of these materials and create a demand for products that cherish and appreciate marine litter.
Our sneakers are composed of recycled elements, including sleepstock leather (selected from Leather Working Group-certified factories), natural cork, and recycled rubber. By using these materials, we are not only reducing our environmental impact, but also supporting the reduction of ocean pollution. -
Turning his creative studio into a laboratory, switching his colour search to material research, Eugène Riconneaus focused on the invisible elements of this new sneaker. Reimagining the potential of items such as fishnets, seaweed and seafood wastes, Riconneaus has constructed the sneakers to be composed of 78.5% recycled elements while also utilising sleepstock leather, natural cork and recycled rubber. “Sea based activities represent 50% of the ocean pollution. I see this material as ready-made to give a proposition to others and influence action for the ocean. The idea is to create the demand that appreciates and cherishes marine litter products: from fishnets, plastics to oyster farms’ waste and algae” explains Eugène Riconneaus.
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1 - Pre-order production:
We're proud to offer our sneakers for a limited time pre-order. Then, we only produce what is necessary in small quantities, allowing us to minimize waste and ensure the durability of our products.
2 - Collection and recycling:
We value marine waste by transforming it into raw materials for our sneakers. Used fishing nets and oyster shells are collected to be integrated into our manufacturing process.
3 - Manufacturing:
We work closely with our European artisans to produce each pair of sneakers with care and precision. Each order is processed individually to ensure the quality of our products.
4 - Delivery:
As soon as your sneakers are ready, we ship them directly to you. You'll be informed at every step, from production to delivery, for a smooth and enjoyable shopping experience.
5 - Surplus & Exchanges:
We produce an extra 5% to guarantee exchanges and returns in case of sizing errors. Once the exchanges are complete, we offer these surplus sneakers for sale to our registered community members. -
With the objective to slow-down seasonal products, ER will only look to release new updates, not seasons; new collections for ER means new innovations for the brand and environment. All designed through a modern lens to develop a silhouette that is a “reflection of a community, the eternal youth, my skateboarding crew” Eugène has created their dream show. Marrying the stylish design with functionality, each shoe offers the wearer good grip, breathability, and comfort with each pair.
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In 2002, when I started my career, I was super young, I arrived in the industry with a very naive way of viewing business ― which is a good thing if you have good values. I realized that in the leather industry, only a bit is used, so I thought to myself, 'I'm sorry, but I gotta do something with it." I named it ER
At 2014 ER Soulier was just a simple idea to recycle leather and rubber scraps, making it the only circular sneaker proposal at the time. A large number of personalities from skateboarding and fashion supported this initiative by distributing or partnering with this brand at the time even though it wasn’t a real brand yet (clients list: Supreme, Larry Clark, Nixon, Hypebeast, etc.). A tribute to Eugène Riconneaus’ childhood dream; to become a shoemaker, thanks to the skate shoes he repaired himself during his year of skateboarding. During the first lockdown, we received many messages from former clients asking us to do it again until we were convinced to turn the idea into a real brand. The rest is now in your hands, thank you.
Photography art director,
PHOTO STUDIO
Ivry sur seine, France
projects
Portrait, Fashion,
Creative direction,
Still-Life,
MEDIUM
Digital, Films, Videos
Eugène Riconneaus, mentored by Larry Clark, emerged as a talented photographer through transformative collaborations. His work captures the essence of Parisian skateboarding and vibrant beach neo-hippie youth. Across cities like LA, Tokyo, Shanghai, and Seoul, his lens conveys the melancholic spirit of Generations Y and Z. He also directed award-winning videos, exploring the raw essence and cultural significance of skateboarding. Building on this, Riconneaus documented skate tracks at Palais de Tokyo and friends in 'Young Users 2000'. His exploration of social media's impact solidifies him as a visionary artist.
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2019 ASIAN YOUTH (ASIA NOW) October 2019, UNDUN galerie booth - PARIS > Solo booth
2015 LARRY CLARK & EUGENE RICONNEAUS “NEW WORK
April 2015, Outcasts studio galerie - Paris > Duo exhibition2015 PREVIEW
April 2015 L’écurie galerie - Paris > Solo exhibition2015 LARRY CLARK & EUGENE RICONNEAUS “NEW WORK
February 2015, pop-up galerie - Paris > Duo exhibition -
2022 MOMA, I started this project in my teenage bedroom I was 12 (1:51minutes short film) - The Museum of Modern Art - NEW YORK
2019 PLEASE DO TOUCH THE WORKS
July 2019, Silencio - PARIS
Press
Selected by ASVOFF to show our purpose during the Unga Week
ER SOULIER number 1 in best men trainers
“Work to slow down marine pollution while rising, and if it were possible?Eugène Riconneaus, designer who worked with the concept store Colette or the most desirable streetwear brand of the moment, Supreme, seems to be on track to achieve this feat”
Riconneaus has perfected the process and put suppliers and partners in place to scale up production of the material. With roughly 20 tons of oyster shell waste each season
“ER Soulier aim is to bring together style and environmentalism while helping clean up the waste polluting France’s coasts”
Winner of the 2022 call for projects in circular fashion and fashion craftmanship
A project in mind ?
Book 30mins with Eugène Riconneaus, renowned designer and creative visionary. Get personalized guidance and expert advice for your next steps. For complete projects and collaboration with Eugène Riconneaus and our design team, request a custom quotation. Let's turn your ideas into reality. Contact us now to schedule your session.